Occasional travellers are people who do not use public transport regularly, but only occasionally. They travel by bus, tram, underground or S-Bahn when they are travelling spontaneously, for example for shopping, visits or leisure activities.
The MVV sees these passengers as an important target group. Their mobility behaviour has changed - many people work more flexibly or from home and no longer need a season ticket. MVV is therefore developing new services that are better suited to their everyday lives.
One example of this is MVVswipe: simply check in with your smartphone, set off and at the end of the day the cheapest price is automatically calculated - up to the price of a day pass. No fare knowledge required, no subscription, full flexibility.
MVV's goals for occasional travellers:
- Make journeys as easy as possible,
- enable digital and spontaneous use,
- offer fair prices for individual journeys,
- and to get more people interested in local transport, even if they only use it occasionally.
MVV wants occasional travellers to experience local transport as a convenient, environmentally friendly and uncomplicated alternative to the car - and to use it more often.