‘Verbünde-Allianz’ is campaigning for the Deutschland-Ticket
vlnr.: Oliver Wittke (Vorstandssprecher VRR), Prof. Knut Ringat (Vorsitzender der Geschäftsführung RMV), Anna-Theresa Korbutt (Geschäftsführerin HVV), Dr. Bernd Rosenbusch (Geschäftsführer MVV), Rainer Counen (Geschäftsführer VBN), Dr. André Kavai (Geschäftsführer RMV), Dr. Jan Neidhardt (Geschäftsführer VVS) - es fehlen Birgit Austen (Geschäftsführerin NAH.SH) und Marian Volmer (Geschäftsführer NVV) [© Arne Landwehr]
Germany’s largest transport associations are today launching a joint marketing campaign to promote the Deutschland-Ticket. Launched in 2023 and now well-established, this fare scheme for using local public transport throughout Germany will thus be promoted in a standardised manner across the country. The joint visual designs – each adapted to the regional transport authority’s branding – will be featured in digital media and displayed on billboards across the transport authority areas. Eight of Germany’s largest transport authorities have joined forces to form a ‘Transport Authority Alliance’ for this purpose.
A unique show of solidarity among transport associations in Germany
MVV Managing Director Dr Bernd Rosenbusch: “With the Deutschland-Ticket, people can now travel across transport association boundaries as a matter of course. The fact that eight major transport associations are now promoting it jointly for the first time is the logical next step. The campaign highlights what the Deutschland-Ticket stands for: simple, affordable and nationwide everyday mobility. For many passengers, it has long been far more than just a ticket. It enables daily journeys to work, to education, for leisure or to visit family and friends with just one ticket. At the same time, the campaign sends a strong signal about the close cooperation between the transport associations. After all, interconnected mobility also requires interconnected partners.”
The Alliance of Transport Associations to Strengthen the Deutschland-Ticket is a consortium comprising the Munich Transport and Fare Association (MVV), the Hamburg Transport Association (hvv), the Bremen/Lower Saxony Transport Association (VBN), the Stuttgart Transport and Fare Association (VVS), the Rhine-Ruhr Transport Association (VRR), the Schleswig-Holstein Local Transport Association (NAH.SH), the North Hesse Transport Association (NVV) and the Rhine-Main Transport Association (RMV).