A strong start for MyRadl – the campaign is now hitting the streets

In this way, MyRadl is doing exactly what it was created for:
bridging mobility gaps, simplifying journeys and connecting the region even more effectively.

And this is precisely what the launch campaign now highlights:
‘Your occasion. MyRadl.’ stands for the many journeys, big and small, that we make every day.

The visuals deliberately take a new approach:
the diverse occasions are translated into distinct characters – thereby highlighting the benefits of MyRadl in a surprising, emotionally charged way. 🎯

The campaign was developed in collaboration with Jung von Matt.

#MyRadl #Mobility #Munich #PublicTransport #Sustainability #CreativeThinking #Storytelling #CampaignLaunch