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A strong start for MyRadl – the campaign is now hitting the streets

More than 116,000 journeys in just over a month show that MyRadl has become part of everyday life – particularly for short journeys and as a link to public transport.

In doing so, MyRadl is doing exactly what it was created for:
bridging mobility gaps, simplifying journeys and connecting the region even more effectively.

And that is precisely what the launch campaign now highlights:
‘Your occasion. MyRadl.’ stands for the many journeys, big and small, that we make every day.

The visuals deliberately take a new approach:
the diverse occasions are transformed into distinct characters – thereby highlighting the benefits of MyRadl in a surprising, emotionally engaging way. 🎯

The campaign was developed in collaboration with Jung von Matt.

#MyRadl #Mobility #Munich #PublicTransport #Sustainability #CreativeThinking #Storytelling #CampaignLaunch

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